Designers Viktor & Rolf Combine Memes With Fashion And Netizens Give It A Big Thumbs Up

Christian Dior. Chanel. Elie Saab. Zuhair Murad. Balenciaga.

I’m familiar with the names. I’ve seen celebrities walk down the red carpet wearing these labels. I know Paris is the mecca of fashion. People spend lacs on it even though it’s not wearable or practical. They say it’s art, an attitude or the expression of feelings. But I didn’t really understand haute couture; until today.

I saw the pictures from Viktor & Rolf SS19 collection showcased at Paris Haute Couture Week and their designs were relatable AF. (For the uninitiated, Viktor & Rolf is a luxury fashion house started in 1993 by artists Viktor Horsting and Rolf Snoeren). Trust me when I tell you their meme-couture is worth a dekko.

Me throwing shade at (non-existent) paparazzi

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‘Fashion Statements’ Haute Couture SS19 <3 VR ? by @teampeterstigter #ViktorandRolf #Couture

A post shared by Viktor&Rolf (@viktorandrolf) on Jan 23, 2019 at 12:47pm PST

This could totally be worn at a desi family function. You know, for relatives who don’t get subtle hints.

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ETERNAL MOOD. #viktorandrolf ?: Getty

A post shared by The Cut (@thecut) on Jan 23, 2019 at 11:03am PST

Taking a screenshot of this to use in text messages

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? Give a damn! Courtesy @viktorandrolf Haute Couture SS19 . . . #thehomegirlnetwork #homegirls #currentmood #fashionnotes #viktorandrolf

A post shared by The Homegirl Network (@thehomegirlnetwork) on Jan 23, 2019 at 8:36pm PST

Damn right girl!

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Oh boy @viktorandrolf swoon! All that soft tulle and strong words! Adore! #iammyownmuse #viktorandrolf

A post shared by Pencil Skirt Productions (@pencilskirtproductions) on Jan 23, 2019 at 8:13pm PST

Always

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Which one are you????: @viktorandrolf

A post shared by BLENDED (@blended_nyc) on Jan 23, 2019 at 7:28pm PST

This is not a statement, it’s a legit mood

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The Snarkiest Haute Couture #viktorandrolf

A post shared by Peg Pasternak (@pegpasternak) on Jan 23, 2019 at 7:36pm PST

Perfect answer to the dreaded question ‘Koi good news?’

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VIKTOR & ROLF, SPRING 2019 HAUTE COUTURE • • #couture #hautecouture #paris #parisfashion #parisfashionweek #spring2019 #model #avantgarde #technology #gown #designer #viktorandrolf #viktorrolf #viktorandrolfcouture #attitude #ballgown #camp

A post shared by @ jade.takis on Jan 23, 2019 at 7:19pm PST

For creeps who can’t take no for an answer

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‘Fashion Statements’ Haute Couture SS19 <3 VR ? by @teampeterstigter #ViktorandRolf #Couture

A post shared by Viktor&Rolf (@viktorandrolf) on Jan 23, 2019 at 2:13pm PST

YAASSSS

i almost forgot this one pic.twitter.com/0pUX0guJPt

— ? ??????? ? (@justinecashew) January 24, 2019

This could be useful in a lot of conversations

https://twitter.com/lottybates/status/1088192232405024768

The introvert in me is very happy right now

Me walking into my 9 am at 9:21 am every time @Viktor_and_Rolf pic.twitter.com/CICOIz6p6Q

— villian (@kanyeblesst) January 23, 2019

This is gold

#viktorandRolf meets @henryrollins pic.twitter.com/oECY2eoW6z

— Nikki Hedrick (@850ME) January 24, 2019

Netizens are praising the designers for creating clothes that speak to millennials or the meme-generation. However, some purists think that Paris fashion should remain scared and this might just be a ploy to get more publicity.

What do you guys think of this collection? Is it unusual and unexpected? Or did you find it unattractive and unappealing?