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This Creator Called A Croissant ‘Prashant’ & Now It Has Turned Into A Cultural Phenomenon

byDisha Banerjee
21st March 2025
2 minute read

Let’s be honest – most of us have struggled to pronounce ‘croissant’ at some point. Some go full French with a fancy “qwah-son”, while others stick to the desi-fied “croi-sant”. No matter how hard we try, there’s always that one person ready to correct us. But one content creator’s hilarious mispronunciation has now given the internet a brand-new name for this flaky, buttery delight – ‘Prashant’!

Enter Ayush, a content creator known for his split-screen videos where he learns English words through tutorials. In one such video, he was confidently repeating the names of desserts when the AI voice in the tutorial showed a picture of a croissant and asked, “What is this called?” Without hesitation, Ayush responded, “Patties”. The AI then corrected him – “Croissant”. But Ayush, mishearing it in the most epic way possible, exclaimed in shock, “Prashant?!”

Have a look at the video here:

 

View this post on Instagram

 

A post shared by Ayush Hu Mai (@ishowayuu)

And just like that, the internet was never the same again. The video, now with over 17 million views has turned into a cultural phenomenon where people have quit saying “croissant” and are now calling the baked good “Prashant”. Brands and bakeries have joined in and honestly, people are having a blast!

So, the next time you walk into a café, be brave. Order a ‘Prashant’. Who knows? They might just understand what you mean!

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